Built for the ones who were never supposed to be here.

Built for runners who train with intent

218 grams. Built in Britain, developed through 47 prototypes, made for the ones who were never the obvious choice. Light enough to race. Built to last the season.

Pre-Order Now — £89 (Save £40)

One shoe. No bag full of backups.

The Zitanos 2.0 is not a running shoe that half works for everything else. It is a hybrid trainer built from the ground up for people who run, train, commute and keep moving all day, without swapping shoes. Engineered for the transitions, not just the miles.

ZITANOS 2.0

Wear it to believe it.

Running shoe performance. The durability and clean lines you need for everything else. The Zitanos 2.0 is built to move from your race to the rest of your day without missing a step.

Adaptive Visibility Mode

Reflective when needed. Clean when not.
Stay visible in low-light conditions without compromising a clean, minimalist look during the day.

Drag

All-Day Performance Ready

Lightweight 218g construction for speed. Responsive EVA midsole with 72% energy return in testing. 6mm drop for natural forefoot striking. Whether it is a 5K morning run, a gym session at lunch, or a walk across town, the Zitanos 2.0 delivers.

View Technical Specs

100% Considered Design

Built to last. Designed to transition. Made with intention. We are developing it with recycled and bio based materials, building to an 800km lifespan target, with 3M reflective detailing woven in. Every choice balances performance with responsibility, because the unlikely ones should not have to choose between doing good and doing everything.

Making impact
Orange and gray athletic shoe on a wet surface with water droplets.

Built for the city that never stops

Wet pavement. Gym floors. Trail shortcuts. The Zitanos 2.0 handles surfaces that pure running shoes cannot. The high-grip carbon rubber outsole is built to an 800km lifespan target across concrete, treadmill, gravel and rain. Stable when you are chasing a PR. Confident when you are chasing a bus.

Dynamic Support System

The Zitanos 2.0 supports how you move, whether that is a forefoot strike on pavement, a quick change of direction, or a full day on your feet. Support engineered to reduce fatigue across activities, not just miles. One shoe. Every movement. Built without compromise.

From Gym to Street. No Change Required

The Zitanos 2.0 looks as good at the coffee shop as it performs on the track. Streamlined silhouette. Premium materials. Details that work everywhere: reflective accents for early mornings, clean lines for client meetings, a vibrant orange colourway that expresses without shouting.

Performance you can train in. Style you can live in

Designed with purpose. Built with responsibility.

Boldstance is designed in the United Kingdom and built by a global team across the United Kingdom, Brazil and China. From material sourcing to manufacturing, every decision reflects our commitment to transparency, quality and long-term impact.

Find out more.

China

Our shoe production site.

United Kingdom

Our Main head office is located in Staffordshire.

Brazil

Our team of talented shoe designers located in Brasilia.